In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other realities regarding contemporary B2B advertising and marketing. We talk about exactly how the purchasing journey is now entirely fragmented as well as the way that area structure can assist online marketers take … Read More

Mark Donnigan: It's going terrific, Ben. I am so satisfied to be here on your program.Ben: Definitely. We enjoy to have you on the show. Especially given the relevance as well as the seriousness of the subject we're mosting likely to be tackling over the course of this conversation too, which is one that I think is really under-discussed. One that … Read More